Cultural Sensitivity (Insensitivity vs. Respectful)

Cultural sensitivity is a method of being aware of differences as well as similarities between differing cultures, as well as having this awareness of your own culture. The "sensitivity" portion comes from taking a non-judgmental attitude towards these differences, as well as accommodating for these differences in your design of materials by not showing any culturally offensive material or concepts.

Source: http://redshoemovement.com/what-is-cultural-sensitivity/